Between fuzzy adolescent memories and Amazing Dreamcoats, getting a real fix on Technicolor has always been difficult. A dizzying example of total branding supremacy, Technicolor was not just a process but cultural shorthand for a certain kind of overripe, retina-scarring engagement with the world around us. (It was a Hollywood fantasy, and an irresponsible one.) With the name used as adjective to describe anything from a candy store to a brilliant automobile, it’s time to husk away the shades of grey.