The Director as Commodity
I couldn’t help chuckling over a poster glimpsed in the Cinemark lobby recently—an advertisement that boasted that only RealD’s 3D system allowed the audience to see the movie exactly “as the director intended.”
You probably don’t need a stereoscopic slogan to recognize that director is routinely and reflexively held up as a film’s author, its artist, and its true voice. Between director’s commentaries and director’s cuts, the fledging auteurism of the ’60s has become commodified and thoroughly unremarkable. Indeed, we’re so inured to the director cult that we often neglect to examine some of the critical assumptions that underpin auteurism.